Avoca Launches AW 2017 Collection

Aug 23, 2017

The event was attended by key fashion media, social influencers, and stylists. Guests were treated to dinner on the terrace with wines from Mitchell & Son and the venue was beautifully dressed with autumnal blooms by Joeanna Caffrey Flowers. The Avoca team were on hand to talk through the collection with Sadie Chowen from the Burren Perfumery sharing the perfect autumn scent to compliment the collection.
The AW17 collection is all about discovering fun through fashion with an eclectic mix of Irish and European brands across womenswear and menswear. The collection features statement outerwear for the colder months such as Samsøe & Samsøe’s Hoff Pale Turquoise Wool Coat and Just Female Leo Leopard Print Coat. Bright yellow, pink and burnt orange can be seen throughout the entire collection, defying traditional autumnal tones and adding a splash of colour to your winter wardrobe. This can be seen through Charli’s canary yellow cashmere 100% cashmere knit, Second Female’s Muja yellow dress, and Part Two’s Iberias Pink Floral Bomber.
Selected Femme at AVOCA offers a range of classic pieces at affordable prices, such as the Tammi Wool Coat in Olive Green and Roy Mid-Rise Boyfriend Jean. Throughout menswear Selected Homme offers affordability, whilst Scotch & Soda presents high fashion through unrivalled attention to detail and the best fabrics. Sustainable fashion can be seen with Knowledge Cotton Apparel, with a goal to become 100% carbon neutral by 2025. The AW17 collection includes the signature PET jacket, which is made from 100% recycled PET bottles. We are delighted to welcome new brand Mads Norgaard into our womenswear mix this season, and Abbie & Rose, exclusive to AVOCA in Ireland & the UK, a Belgian-French casual chic shirting brand for the modern man, is also welcomed into our menswear offering. The AW17 collection is available in selected Avoca stores now.
Models: Thalia Heffernan, Faye Dinsmore, Louise Byrne, Piaras Smyth & Niall Matthews. Stylist: Sinead Keenan Make-up: Odharnait Kiernan using MAC products Hair: Michelle Grimes of Maven Hair Studio Dublin

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