Exciting times in a week of celebration

It’s been a wonderfully exciting few weeks here at Avoca, as we welcomed the season with a series of special moments worth sharing. Our Spring Summer ’25 collection made its debut in spectacular style at our recent media day, set against the beautiful backdrop of the Avoca poly-tunnels in Kilmacanogue — a truly enchanting setting to unveil what’s to come.

Soon after, we proudly launched a stunning new range of scarves, expertly woven at our Avoca Mill in Co. Wicklow. Among the highlights are the Tricolour Stripe and Ombre Wide Merino Scarves — timeless pieces that celebrate our rich weaving heritage. Imagine our delight when we spotted the Ombre Tricolour scarf gracing Dublin’s St. Patrick’s Day Parade, worn by none other than Grand Marshal Victoria Smurfit — a proud moment for us all.

As spring unfolds, we continue this season of celebration with a curated selection of gifts for Mother’s Day and Easter — thoughtful treasures designed to delight.

New Tricolour Scarf Launched in style at St. Patrick's Day Parade

“An International Day of celebration for our glorious nation” - Victoria Smurfit, the wonderful grand parade marshal at this year’s fantastic St Patrick’s Day parade!

We are beyond proud to see Victoria wearing our newly launched tricolour scarf. Rich in colour and meaning, the Ombre Tricolour Wide Merino Scarf blends green, white, and orange in a soft gradient inspired by the Irish flag.

Shades of evergreen, moss, birch, golden lichen, and burnt orange sunsets mirror the landscapes of Wicklow.

Proudly woven in our Avoca Mill, Co Wicklow

 

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St. Patrick’s Dessert Edition

Guinness Chocolate Cake 
We are delighted to introduce the new delicious Avoca Guinness Cakes for St. Patricks Day. Handmade by our pastry chefs in our Central Kitchens. The perfect blend of rich chocolate and bold Guinness in a light, moist sponge cake, topped with a luscious cream cheese frosting. A sophisticated twist on a classic treat and designed to replicate the Guinness Pint! 

St. Patrick's Day Cupcakes
Our delicious celebration cupcakes take on an Irish twist for St. Patricks Day. A light vanilla sponge topped with a delicate cream cheese frosting, and a sprinkle of green shamrocks for good luck! 

Lucky Bites - St Patrick’s Day Treats You Need to Try!

Get ready for a sweet St. Patrick’s Day celebration with our delicious confectionery range! From Guinness chocolate truffles to fizzy green lollies, these treats are sure to bring the perfect festive touch to your day. Available in our food markets nationwide! 

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New In From Our Mill