Spring arrived in full bloom at Avoca as we unveiled our Spring Summer ’26 Fashion Event in the most magical of settings, our very own polytunnels. Surrounded by lush greenery, natural light, and an atmosphere buzzing with excitement, the space transformed into the perfect backdrop for a celebration of the new season.

This season’s runway was a joyful expression of dopamine dressing at its finest. Think bold colour, vibrant prints, and effortless silhouettes designed to move beautifully from day to evening. Every look captured that unmistakable sense of ease and optimism that defines summer dressing, while still feeling elevated, modern, and endlessly wearable.

Expertly styled by the incredible Catherine Condell, each look brought together texture, colour, and silhouette in a way that felt both directional and accessible. With beautiful hair styling by Aveda Ireland, glowing makeup by Zoe Clark Makeup, and an electric soundtrack curated by the iconic Mo Kelly, the entire show felt immersive from the very first look to the final walk.

The event brought together a wonderful mix of familiar faces and new friends, all there to celebrate new season fashion, exciting brands, and the joyful energy of dressing up again. With the support of our proud brand partners Aveda and Bramley Products, the day was nothing short of spectacular.

One theme came through in every conversation with guests afterwards: colour, texture, and versatile pieces that feel easy to wear while still making an impact. It’s a collection built around confidence and expression, fashion that feels fun, flattering, and full of personality.

New From Our Mill "Pre-Order Today!"

Oak Donegal Wool Coat

We’re beyond thrilled to introduce the Oak Donegal Wool Coat from our 1723 Collection, proudly woven at our mill in County Wicklow. First unveiled at our Spring/Summer Fashion Event, this beautifully crafted Donegal wool coat celebrates Avoca’s heritage of exceptional weaving with a fresh, contemporary feel. Two standout styles are available to pre-order online. The Oak Navy & Cream Donegal Wool Coat and the Oak Neon Pink on Pink Donegal Wool Coat each combine timeless craftsmanship with bold, modern design. Rich in texture, colour, and character, these coats are designed to be treasured for seasons to come. A true statement layer and a must-have from the new season, pre-order online! Secure yours today and be among the first to wear this iconic piece from our mill.
  

Menswear Spotlight

Discover brands that balance relaxed sophistication with timeless style. Shop our spring summer collection of menswear from Les Deux, Hartford, Knowledge Cotton Apparel, Selected Homme, and Barbour.
  

An exciting show in a beautiful setting made for a truly memorable launch to the season ahead. Massive congratulations to the Avoca team and Catherine Condell for bringing the vision to life so brilliantly.

And to everyone who joined us, thank you for celebrating the start of SS26 with us. If this event was anything to go by, it’s set to be a season filled with colour, confidence, and pieces to fall in love with.

Our new-season collections have now arrived in store and online, featuring standout womenswear and menswear from some of our most-loved brands. From bold statement dresses, effortless tailoring, and elevated everyday essentials for women to relaxed shirting, timeless outerwear, and refined casualwear for men, the collection is designed to bring fresh energy to your wardrobe. Discover pieces that are easy to wear, beautifully made, and perfect for the months ahead.