Avoca Charity Partnership with St Patrick's Mental Health for Christmas 2020

This Christmas, Avoca is proud to partner with Walk in my Shoes, the flagship mental health awareness campaign from St. Patrick’s mental health services. The campaign was first established in 2012 when a young man in St Patrick's said "he wished his friends could walk in his shoes to understand how he was feeling."

Since then, thousands from across Ireland have become involved with the Walk in My Shoes campaign, and have been at the forefront of starting a very important conversation about mental health. Working with charity ambassadors, TV and radio presenter Blaithnaid Treacy and Dublin football plater Nicole Owens, Walk in My Shoes promotes positive mental health, to tackle mental health stigma and change how people, particularly young people, think about mental health.

Designed by our Avoca creative team right here in our Wicklow design studio, we have created a beautiful candle and paper chain decorations in partnership with the campaign. Both are now for sale in-store and online, and all proceeds will be donated to Walk in my Shoes. We hope this will have a meaningful effect on people’s lives, particularly at this time of year which can be difficult for so many. This year more than ever, we want to help those in need, to foster wellbeing within our own community, and to highlight the important issue of mental health. A perfect Christmas gift or a meaningful addition to add to your Christmas table, we hope this candle and paper chains will help shine a light on a very worthy cause.

You can find the candle on our online store here, and the paper chains here.