AVOCA NEWS

#avocamoments with The Gloss: Week 5

Nov 26, 2022

Now that we can gather together and enjoy doing some of the things we love most again, we’re relishing these special moments. Getting together and laughing like old times, meeting up to enjoy a coffee and a wander, visiting favourite places and seeing favourite faces. At Avoca, we’re honoured to be a little part of your special moments and are so happy to see these cherished rituals happening once again.  

Next in our #avocamoments series with The Gloss is independent Irish jewellery designer and maker Margaret O'Rourke of MoMuse. Just in time for the festive period, MoMuse will be opening a jewllery boutique in-store at Avoca Kilmacanoge in the coming weeks! It will feature the finest and newest heirloom MoMuse pieces that are designed to last a lifetime: delicate 9kt and 18kt fine gold pieces, necklaces, rings and bracelets with hand-picked Swarovski crystals and ethically sourced diamonds, baroque pearls and semi-precious stones from all around the world. All MoMuse fine gold pieces are made in Europe and hallmarked in Ireland with the 14kt gold-filled collection handmade by the skilled MoMuse team here in Dublin. Margaret says, 'I've always been a very creative person but my path to making and creating beautiful pieces truly started in 2004. It's all been a dream come true since - and this opportunity to open a second MoMuse within Avoca, Kilmacanoge is the icing on the cake!' At Avoca, we have been proud stockists of MoMuse jewellery since 2016.

While the roots of Margaret's inspiration are firmly Irish, her ideas have come from places all over the world. 'My ideas are drawn from travel, and I have been lucky to experience many beautiful cities all over the globe. The night sky is different everywhere and is a signature theme for me: my collections feature dainty stars, fallen and shooting stars, crescent moons, lightening bolts'.

As a designer, the environment in which customers engage with MoMuse is all-important. 'Our lives are so busy now, these moments of reflection, when we are choosing something for ourselves or for someone else, should be calm and feel enjoyable, in a beautiful space and feel supported'. Margaret believes the Momuse at Avoca shopping experience with be as memorable and meaningful as it is in the flagship store. For her, the best #AvocaMoments are around choosing and giving. 'When choosing a gift it is very important to think deeply about who the gift is for, to really understand what is going to suit their personality and style. We take time and care to help people to choose the perfect gift and how it's presented - don't we all love the element of surprise in a beautifully wrapped gift?'

You can shop our full collection available in Avoca stores, or select range available online.




You can read the full article with Margaret and The Gloss here.  

We’d love to hear about your #avocamoments too, so please share them with us with the hashtag and tag us @avocaireland. We’ll be sharing some of our favourites!